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For Alexander Andronescu, becoming immersed in Middle Eastern and south Asian cultures was not something that was passed down to generations in his family.

But in his early teenage years, the Los Angeles native became fascinated with finding out more about how these regions developed their art, such as calligraphy and poetry.

With the imminent launch of his Fall/Winter 2018 collection, Alex of Arabia, Andronescu hopes to share the similar connections to this culture with a Western clientele.

“My biggest goal is to show the world this beautiful part of the planet,” he said. “If you look at a lot of the clothing that I put out, it features Arabic and Persian calligraphy. There is a lot that has gone into that. I removed the stigma from it by taking it out of the context of something political or religious and putting it on beautiful clothing.”

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